What is it we are trying to Benchmark?

A main goal of the M.A.I.N. group  is learn from peers in farming operations with similar challenges. One of the ways we are trying to learn from each other is by comparing or benchmarking the operations in the group. But, at each group meeting we have discussed what is the best method for benchmarking. How do we account for labor and management? How do we break out equipment costs, etc.? Are we asking the right questions? We have taken as much time to discuss whether or not we are making the correct comparisons as we have discussing the comparisons themselves. These are good discussions and these questions are common throughout family businesses, not just agriculture.